Discover the new generation of QR codes powered by GS1

Are you ready for your product to become an experience for the consumer?

Learn more about Digital Link

From the physical product to its digital identity.

Identify products and set the information about them in motion, across the entire supply chain.

Get GS1 codes

Identification

Uniquely identify products, locations, logistics units and assets anywhere in the world.

Automatic capture

Automatically capture identifiers and data through barcodes, 2D codes and RFID/EPC.

Sharing

Exchange standardised and trusted data between trading partners.

GS1 Romania, part of the global GS1 network

A trusted identity for your products, wherever you do business.

GS1 Romania is the official source for GS1 identifiers with the 594 prefix.

Discover GS1 Global

Services

GS1 solutions for identification, traceability and data exchange

GTIN barcodes

Unique product identification through globally recognised EAN/GTIN barcodes.

Medical devices

UDI identification compliant with European requirements for traceability and safety.

e-Commerce

Products ready for marketplaces and online sales.

Data synchronisation

Automatic exchange of standardised information between trading partners.

Solutions for the Deposit Return System

Digitisation of manual collection at Return Points within the Deposit Return System.

Logistics labels

GS1-128 labels for identifying and tracking logistics units.

News

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20/07/2026·PILOT PROJECT · GS1 DIGITAL LINK

Over 50 companies are preparing the transition to GS1 QR codes in Romania

Manufacturers, retailers and technology providers are taking part in the pilot project coordinated by GS1 Romania to prepare the transition to the new generation of 2D codes.

Events

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21/09/2026·GLOBAL EVENT · ONLINE

GS1 Industry & Standards Event 2026

Industry leaders, experts and GS1 organisations from over 85 countries come together to explore the future of global standards, the migration to 2D codes, the Digital Product Passport, interoperability and trusted data exchange.