Common standards for a more connected, safer and more sustainable European market.
Visit GS1 in EuropeGS1 in Europe brings together the national GS1 organisations across Europe and represents the interests of the GS1 community in dialogue with European institutions, authorities and industry organisations.
Through collaboration and the harmonisation of standards, GS1 in Europe contributes to the development of a single European market based on interoperability, traceability and efficient data exchange.
GS1 in Europe develops and promotes standards and initiatives that address the main challenges of the European economy and support the implementation of European Union policies.

GS1 standards support the transition to a circular economy through initiatives dedicated to sustainability, transparency and resource efficiency.

Europe's digital transformation relies on secure and interoperable data exchange. GS1 contributes to developing a digital economy where information can flow in a standardised way between organisations and systems.

Unique identification and traceability help combat counterfeit products and illicit trade, protecting consumers, companies and authorities.

GS1 collaborates with the consumer goods industry to develop standards that support digitalisation, information transparency and compliance with new European requirements.

GS1 standards contribute to food safety, product traceability and the efficient exchange of information across the entire agri-food chain.
GS1 in Europe collaborates continuously with European institutions, professional associations and the business community to develop standards and best practices that address the current and future challenges of the European market.
This collaboration supports initiatives on digitalisation, traceability, sustainability, the circular economy and interoperable data exchange.
GS1 Romania helps you implement the standards used across Europe and meet new requirements regarding traceability, digitalisation and sustainability.