Online shopping from a smartphone — e-commerce
    INDUSTRIES 

    E-commerce

    Sell online with the standards used by marketplaces.

    Why GS1

    Why are GS1 codes important in e-commerce?

    Entrepreneur packing products for delivery

    Whether you sell on eMAG, Amazon, eBay or through your own online shop, your products need a unique, globally recognised identity.

    GS1 standards help companies list products correctly, manage data efficiently and build trust in the digital ecosystem. Marketplaces and online retailers use standardised identifiers to manage catalogues, match offers and validate product information.

    Benefits

    Faster listing

    Products are correctly identified and matched in electronic catalogues.

    Eliminating duplicates

    A product has a single, globally recognised identity.

    Trustworthy data

    Product and company information is validated within the GS1 ecosystem.

    Ready for growth

    The same standards work for marketplaces, retail and logistics.

    Unique identification

    Verifiable products, ready for any marketplace.

    Fewer errors

    A cleaner, more accurate catalogue, with fewer listing rejections.

    Choose the right option

    The right choice for your business

    Individual Codes (CLB)

    Ideal for:

    • start-ups
    • manufacturers just starting out
    • sellers with a small product portfolio

    Get individual GTINs with no annual fee.

    Get Single-Item Codes
    GS1 Licence

    Ideal for:

    • growing brands
    • manufacturers with large portfolios
    • companies constantly launching new products

    Flexibly manage hundreds or thousands of products through the GS1 system.

    Get the GS1 Licence
    E-commerce și standarde GS1
    Partnership

    GS1 Romania × eMAG Marketplace

    June 2022 — Press release

    Unique EAN codes, available even for a single product

    Through a partnership dedicated to entrepreneurs and sellers on eMAG Marketplace, GS1 Romania now offers GTIN/EAN codes individually as well. Merchants listing a small number of products can access global GS1 standards without having to purchase a full licence.

    The solution simplifies entry into the marketplace, reduces barriers for small manufacturers, and ensures that every listed product has a unique, globally recognised identity.

    Read the eMAG press release
    Frequently asked questions

    Answers to the most frequently asked questions about E-commerce

    Everything you need to know about GS1 standards in e-commerce, from product identification and marketplaces to catalogue digitalisation.