FMCG & Retail
The standards that connect products, retailers and consumers for smarter, more efficient commerce.
Why are GS1 standards essential for retail?
Modern retail means more than products on a shelf. It means correctly identified products, trusted information, automated processes and a consistent consumer experience, whether people buy in store, on a marketplace or through a mobile app.
GS1 standards create the common language that connects manufacturers, retailers, distributors and consumers, turning product identification and data exchange into shared infrastructure for the whole of commerce.
Retail is changing. Product data is becoming a competitive advantage.
Omnichannel
The same product must be identified and presented consistently in stores, online and on marketplaces.
Product data
Trading partners and consumers need complete, up-to-date and verified information.
Operational efficiency
Automated processes depend on unique identifiers and standardised data.
Digitalisation and compliance
New traceability and transparency requirements require a common digital infrastructure.
A common language for the entire commercial ecosystem
GS1 provides the standards that let every player in the commercial chain identify products in the same way, share the same information and automate business processes.
Global identification
GTIN gives every product a unique identity recognised in retail, e-commerce and marketplaces worldwide.
Standardised product data
Product data circulates in a common format, reducing errors and speeding up listing in retail and on digital platforms.
Logistics and traceability
Products and logistics units can be tracked efficiently throughout the supply chain.
Digitally connected products
GS1 Digital Link transforms the product into an access point to information, services and digital experiences.
Building the future of retail
The transition to the next generation of QR codes powered by GS1 has already begun.
Together with manufacturers, retailers and technology partners, GS1 Romania is running a pilot programme dedicated to implementing GS1 Digital Link and preparing the market for the global initiative GS1 Sunrise 2027.
Participants test real-world use cases and help shape an implementation model adapted to the Romanian market.
Learn more about the pilot project
Value for every participant in the ecosystem
Manufacturers
- Globally recognised identification
- Fast access in retail and marketplaces
- Standardised product data
- Preparing for the Digital Product Passport
Retailers
- Automated receiving and replenishment
- Fewer operational errors
- Accurate product data
- A consistent experience across all channels
Marketplaces
- Unique product identification
- Faster and more accurate listings
- Fewer duplicates and less incorrect information
Consumers
- Official product information
- Traceability and authenticity
- Access to extra information through a single scan
Products are going digital
Retail is preparing for the next generation of standards, where the same code identifies the product at checkout and unlocks digital information for consumers and trading partners.
GS1 Sunrise 2027
The global transition to 2D codes in retail.
GS1 Digital Link
A single code for commerce, logistics and the consumer experience.
Digital Product Passport
More transparency and compliance for products sold in the European Union.
Verified by GS1
Verification of product identity and brand ownership.
Answers to the most common questions about FMCG & Retail
Everything you need to know about GS1 standards in retail, from product identification and digitalisation to compliance with European regulations.