Useful information

    Why is it important to use official GS1 codes? 

    GS1 codes are not just numbers displayed on packaging. They are part of a global identification system used by retailers, marketplaces, distributors and logistics platforms worldwide.

    Comparison

    Official GS1 codes vs. unofficial sources

    Global recognition

    Used and accepted by retailers, distributors and trading platforms worldwide
    Limited or uncertain acceptance

    Traceability

    Unique and secure identification across the entire supply chain
    Risk of duplication or unclear information

    Retail integration

    Compatible with the systems used by major retail chains
    Potential issues with listing and validation

    Marketplace compatibility

    Can be validated and used in modern e-commerce ecosystems
    Potential restrictions or rejections

    Scalability

    Enable efficient expansion and management of the product portfolio
    Limitations on business growth

    Compliance

    Aligned with internationally used GS1 standards
    No guarantees regarding compliance

    Trust for partners

    Standardised, verifiable data that boosts the company's credibility
    Possible uncertainty about the origin of the codes

    Long-term development

    A stable solution for business growth and digitalisation
    Initial savings, but with subsequent operational risks

    Operational safety

    Reduce the risk of errors, conflicts and identification issues
    Potential identification and management issues

    Digital integration

    Compatible with Verified by GS1, Digital Link and other GS1 services
    Limited or impossible integration
    Practical guide

    How do you check whether a code is an official GS1 code?

    Four simple steps to confirm the authenticity of a code and the licensed company.

    01

    The GS1 prefix must be associated with the issuing company

    Official GS1 codes are generated based on a GS1 prefix allocated directly to the company by an authorised GS1 organisation. The prefix can be checked within the GS1 ecosystem to confirm the licensed company.

    02

    The company must hold an active GS1 licence

    The GS1 licence confirms the company's right to create and manage GS1 identifiers such as GTIN, GLN or SSCC. Official codes are linked to an active licence and managed in accordance with GS1 standards.

    03

    Data can be validated through Verified by GS1

    Verified by GS1 is the global platform that allows verification of a GTIN, the licensed company and the associated product information. Retailers and marketplaces use this data to validate product identity.

    04

    The codes are officially associated with your company

    In the GS1 system, identifiers are allocated directly to the licensed company and remain linked to it long term, providing traceability and credibility in relationships with trading partners.

    Choose the assurance of official GS1 codes

    Get your GS1 licence directly from GS1 Romania and make sure your products are recognised anywhere in the world.

    View GS1 licences